It sounds like Watson produces high-quality backpacks designed for professionals, and their average order value (AOV) is $450. Watson offers an affiliate program, where affiliates can earn 10% commission on each sale they refer. The affiliate cookie lasts for 60 days, meaning that if someone clicks on an affiliate link and makes a purchase within 60 days, the affiliate will receive a commission for that sale.
The value proposition for Watson's premium automatic backpacks for professionals is likely their high-quality construction, durability, and functionality. These backpacks may include features like waterproof materials, multiple compartments for organization, padded laptop sleeves, and ergonomic designs for comfort. Professionals who rely on backpacks to carry their equipment and work materials may be willing to invest in a high-quality product that can withstand daily wear and tear and provide them with the functionality they need to be productive and organized. The 10% commission rate and 60-day cookie period offered by Watson's affiliate program can be a valuable incentive for affiliates to promote the brand and its products to their audiences.
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